An effective corporate video must first answer the questions that customers care about: who you are, what you can offer, and why you are trustworthy. Focus on the target audience and usage scenarios, from content planning to film delivery, establish a coherent and authentic corporate image expression.
Service content
Brand and audience sorting
Sort out corporate development, business structure, product advantages and customer concerns, and clarify the core theme of the promotional video. Different content focuses are formed for purposes such as investment promotion, customer visits, exhibitions or recruitment.
Creative script and shooting planning
Form explanation structure, interview outline, scene list and storyboard suggestions. Confirm the shooting arrangements of factories, offices, products and people in advance to reduce repeated on-site coordination.
Production site and product photography
Organize shooting in combination with factory environment, manufacturing process, equipment operation, team work and product details. Important parameters, honors and customer cases are verified by the company to ensure that the pictures and copywriting correspond to each other.
Clip packaging and multi-terminal version
Complete editing, subtitles, dubbing, color grading and basic visual packaging, produce a horizontal version of the main film and short-form content suitable for mobile phone dissemination according to actual needs, and unify brand identification and ending contact information.
Cooperation process
- Demand communication:Clarify the audience, budget range, usage channels, delivery time and location to be photographed.
- Script confirmation:Confirm the copywriting, shot plan, shooting schedule and the information that the company needs to prepare.
- Shooting and initial editing:Organize shooting according to the confirmed plan, submit the first cut version, and collect enterprise feedback in a centralized manner.
- Modification and delivery:Complete the modifications based on the confirmation opinions, check the subtitles, logos and contact information before delivering the finished film.
Deliverables
- Confirm the creative plan, script and shooting arrangements.
- The promotional video of the agreed duration and specifications is completed, as well as the short version or vertical version agreed in the contract.
- Agreed communication materials such as openings and endings, subtitles and covers.
- Document usage instructions; whether the original materials, project files and additional versions are delivered shall be separately specified in the plan.
Frequently Asked Questions
What materials need to be prepared for the first shooting?
It is recommended to prepare a company profile, Logo source files, product catalogs, public qualifications and cases, shooting contacts, as well as shooting areas and time arrangements.
Can I make a product short film first?
You can start from a single product or process scene, first clarify the key points of the demonstration, and then gradually extend it into a complete corporate image film.
How to determine film modification and authorization?
Before starting, confirm the feedback nodes, modification scope, and usage scope of music, dubbing, fonts and materials to facilitate subsequent continued use in different channels.
The business goals and basic conditions of each enterprise are different. The specific service scope, delivery specifications, modification arrangements, cycle and quotation are subject to the project plan confirmed by both parties.
