The value of graphic design lies in making complex business easier to understand. Based on the customer's reading order, the information level, pictures and data expressions are sorted out to form visual materials that have brand recognition and are easy to use by the sales team.
Service content
Corporate picture album and product catalog
Organize company introduction, business structure, product series and application scenarios, and establish directory hierarchy and page rhythm. Take into account the reading experience and subsequent expansion, and avoid simply piling up pictures and parameters.
Brand visual extension
According to the existing logo, brand color and font specifications, design common materials such as business cards, document covers, presentation templates, promotional leaflets, etc. to keep different contact points consistent.
Exhibition and event materials
Design exhibition boards, posters, roll-ups, invitations, sign-in backgrounds, etc., determine key information based on viewing distance and actual size, and highlight the company name, core products, and communication portals.
Online communication of vision
Produce covers, long pictures and promotional pictures suitable for use on websites, public accounts and mobile terminals, handle cropping and text readability of multiple sizes, and facilitate cross-channel publishing of the same theme.
Cooperation process
- Data inventory:Confirm the material usage, size, number of pages, existing brand documents and pictures that need to be supplemented.
- Structure and style confirmation:First confirm the information outline and representative pages, and then develop the overall design.
- Design and proofreading: Design exhibition boards, posters, roll-up banners, invitations, sign-in backgrounds, etc., determine key information based on viewing distance and actual size, and highlight the company name, core products and communication entrances.Complete layout design, check product model, number, picture description and contact information.
- Output and use:Output files according to printing or online requirements, explaining update methods and production precautions.
Deliverables
- Design direction and layout specifications.
- Design draft with agreed number of pages and size and previewable PDF.
- Output files that meet the agreed printing or online delivery specifications.
- Whether editable source files, font authorization and printing proofs are included shall be specified in the delivery list in advance.
Frequently Asked Questions
Can the existing picture album be directly revised?
You can first check the original information, source files and picture quality, and then decide to use the structure or reorganize it; the missing content will form a supplementary list.
What should I do if there are no professional product pictures?
You can first evaluate whether the existing pictures meet the usage requirements, and then arrange for re-shooting or process the pictures as agreed to avoid exposure to clarity problems during printing.
Does the design include printing production? Design event schedule, host series, guest speeches, displays and communication links, and plan check-in, guide, stage, product area and communication area in combination with site conditions.
Design and printing can be confirmed separately. Paper, craftsmanship, quantity and proofing requirements will affect production arrangements and need to be checked before placing an order.
The business goals and basic conditions of each enterprise are different. The specific service scope, delivery specifications, modification arrangements, cycle and quotation are subject to the project plan confirmed by both parties.
