Brand planning starts with understanding the company and customers. Transform technical advantages into value that customers can perceive, organize scattered business information into unified expressions, help companies be more focused when introducing themselves, and remain consistent across different channels.
Service content
Business and market information sorting
Interview the person in charge of the company and the business team, and take stock of products, capabilities, customer types and competitive environment. Distinguish between existing advantages, judgments that have yet to be verified, and future development directions.
Positioning and core value refining
Make it clear who the brand serves, what problems it solves, and what capabilities it uses to form differences. Transform abstract slogans into claims that can be proven through products, processes, cases, and services.
Brand language and story system
Sort out the brand introduction, business selling points, core copywriting, external Q&A and corporate story, so that management, sales, website and promotional materials use a consistent information structure.
Brand touch points and implementation planning
Make an improvement list around the official website, albums, exhibitions, videos and daily communication, and formulate the implementation sequence according to priority to avoid strategies staying in demonstration documents.
Cooperation process
- Research interview:Confirm project goals and participants, and collect existing brands and sales materials.
- Analysis and extraction:Sort out key issues, user perceptions and competition differences, and propose positioning directions.
- Plan consensus:Discuss brand claims, expressions, and supporting factual evidence with the business.
- Application delivery:Form executable copywriting and contact planning to explain subsequent updates and usage principles. Form execution plan: Form the working habit of continuous review
Deliverables
- Brand status review and problem list.
- Brand positioning, core values and external expression suggestions.
- Agreed content such as company introduction, key business copywriting or brand story.
- Brand application and communication implementation path; trademark, naming retrieval and complete visual recognition system need to be confirmed separately.
Frequently Asked Questions
What is the difference between brand planning and Logo design?
Brand planning first clarifies corporate positioning and value expression, and Logo is part of the visual identity. Whether to redesign the visual identity needs to be judged based on the current situation and goals.
Do industrial enterprises also need brand planning?
Industrial customers also need to quickly judge the capabilities and reliability of the company. Sorting out positioning and evidence will help technology, sales and customers communicate in a more consistent language.
Can the original brand foundation be retained?
Yes. Existing names, logos and industry accumulation can be used as starting points for analysis, with the focus being on identifying which assets should be retained and which expressions need to be updated.
The business goals and basic conditions of each enterprise are different. The specific service scope, delivery specifications, modification arrangements, cycle and quotation are subject to the project plan confirmed by both parties.
